On March 19th, HUGO BOSS celebrated the refurbished and extended New Bond Street BOSS Store, which features a new interior concept already adopted by select stores in other major global cities.
The beautiful 370-square-metre store features an extended ground and lower ground floor layout, allowing for an expanded womenswear section.
The event began with an exclusive cocktail reception and welcomed guests (who were all decked out in BOSS) from the worlds of film, television, fashion and music.
Notables inside the party included: Ben Hardy, Cara Theobold, Caroline Issa, Charlie Siem, Christian Cooke, Elizabeth von Guttman, Ella Catliff, Imogen Waterhouse, Isabelle Kountoure, Oliver Cheshire, Richard Rankin and Roisin Murphy.
About the store
The clean, angular aesthetics of the BOSS Store provide the perfect showcase for the brand’s collections. The interior design embraces harmony between lines, shapes and colours.
The store spans three floors with a dedicated space for the womenswear collection. The staircases feature tinted mirrors with LED inserts in graphic lines, adding depth and character and connecting the three levels.
Throughout the store, matte and fabric surfaces contrast with high-gloss and mirrored materials. The overall effect is of an elegant space with a classic yet airy, modern feel.
A highlight is the ‘objet de lumière’, a contemporary interpretation of a grand chandelier and a stunning fixture embodying both form and function. The innovative light installation is the centrepiece of the renovated store.
The new layout is more open, with connecting spaces at ground and lower ground level linking the three floors.
122 New Bond Street
London W1S 1DT
Tel: +44 (0)20 7499 5605
Further information on HUGO BOSS can be found at hugoboss.com.
Photos courtesy of Hugo Boss.
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