HUGO BOSS and Mercedes-Benz will work even closer together in the future. The partnership will focus on cooperating internationally in the area of marketing and communication. This will enable both brands to tap synergies when addressing shared target groups in the premium and luxury segments.
The arrangement entails the exclusive leveraging of the partners' products in selected marketing and communication initiatives. These include for example productions for print and TV campaigns and the various social media channels. The two partners will also continue to join forces for events and sponsorship activities. Mercedes-Benz and HUGO BOSS have both been successfully championing motor sports and lifestyle in the international arena for many years. The brand with the star logo also supports fashion platforms in 26 countries.
"Mercedes-Benz and HUGO BOSS complement each other perfectly," says Gerd von Podewils, Senior Vice President Global Communication HUGO BOSS. "The strong synergies we see between the two brands will allow us to offer emotional content for joint target groups. HUGO BOSS and Mercedes-Benz can both look back on long success stories that will continue to inspire people in the future."
"We are very happy that, in HUGO BOSS, we have found a powerful and internationally respected brand partner with whom we can execute target-group- specific marketing promotions in the years ahead," commented Dr. Jens Thiemer, Vice President Marketing Communications Mercedes-Benz Cars. "We share not only a common home country but also the passion and desire to offer the very best to our customers."
Further information on HUGO BOSS can be found on our website www.hugoboss.com.
Image via google.com