Designed to present the hottest international and domestic brands, EmporiumDNA features expertly curated women’s collections and accessories for work, play, and every hot spot in between, including designer apparel from some of the fashion industry’s best-‐selling brands in a unique shop-‐in-‐shop presentation.
More than 250 fashionable Washingtonians feted the new store, and welcomed the most in-‐demand contemporary fashion brands to the Nation’s Capital. Designers and representatives from a selection of the store’s featured brands were in attendance including:
• Galina Sobolev – Designer for Single
• Ronny Kobo – Designer for Torn by Ronny Kobo
• Sandee Zahn – Designer for Shoshanna Lee
• Hudson Jeans
• Mink Pink
• Pomellato & Dodo
• Rebecca Minkoff
• Religion Clothing
had the opportunity to turn their Rebecca Minkoff bag into a one-‐of-‐a-‐kind with an on-‐site
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EmporiumDNA also acts as an incubator for emerging domestic brands and presents a platform for a variety of of well-‐known European brands to be introduced to US consumers. Some of the most buzzed about brands such as Rebecca Minkoff – NY, Mink Pink – Australia, Religion – London, Yumi Kim – NY, as well as Stefanel, Kisei, Ekle, and EJ – Italy, all have branded shops within EmporiumDNA.
“This new concept took many years to develop as it is our intention to offer consumers the very best in each category,” said Iraklis Karabassis, President of IK Retail. “Bringing these brands to Washington, DC where we started our retail business is the ultimate endeavor.”
One of the most exciting shop within a shop at the EmporiumDNA is the very trendy DNA 2050, a multi-‐brand concept where savvy shoppers can find some of the top brands available in the contemporary fashion market today including J Brand, Hudson, IRO, Clover Canyon, Alice + Olivia, Torn by Ronny Kobo, Haute Hippie, Anglomania by Vivienne Westwood, and more.
EmporiumDNA is the first retail destinations in Washington, DC to present such an extensive shoe gallery, showcasing B by Brian Atwood, See by Chloe, Marc by Marc Jacobs, and more of the most coveted contemporary designers of today. Fashionable Washingtonians also have a unique selection of handbags featuring Plinio Visona from Italy, in addition to sunglasses and jewelry to choose from including collections by Nialaya – Los Angeles, and Milan-‐based brands, Pomellato and Dodo.
Photos by Christine Shepherd